Background
The Australian avocado industry has established itself as a reliable supplier of premium quality avocados in both domestic and international markets. By collaborating with foodservice partners, the industry has successfully promoted its fresh and processed avocado products. Now, leveraging this foundation, the industry is focused on adopting a data-driven approach to identify and capitalise on new market opportunities. This targeted strategy aims to ensure Australian avocados remain a leading choice in global markets, driving sustainable export growth.
Challenge
The Australian avocado industry seeks innovative solutions to analyze and unlock the foodservice market potential for its fresh and processed avocado products in selected cities within Hong Kong, UAE, Qatar, Malaysia, and Singapore.
We are looking for actionable insights into commercially viable opportunities that will:
- Quantify market potential by identifying where Australian avocados can gain the most traction within the foodservice sector.
- Provide strategic recommendations to direct investments toward markets with the greatest growth potential.
- Tailor strategies to align with the unique needs, preferences, and trends of the foodservice sector in each region.
The challenge covers both fresh and processed avocado products, with a focus on enabling high-impact, efficient market development activities.
What's in it for you?
Successful innovators will have the opportunity to:
- Collaborate directly with the Australian avocado industry to co-develop and implement their solutions.
- Gain exposure to key stakeholders within the foodservice and horticulture sectors.
- Contribute to the sustainable growth of Australian exports and build long-term partnerships with industry leaders.