Decoding the Consumer Mind

Our food is known for its quality, freshness and innovation credentials

Better understand consumer behaviour to help us delight our customers! Join our challenge to explore new ways to interpret and respond to the ever-changing landscape of consumer preferences and actions.

Application Deadline
May 31st, 2024
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Summary

Background

Marks and Spencer plc is a major British multinational retailer with headquarters in Paddington, London that specialises in selling clothing, beauty, home products and food products.

Challenge

Understanding and predicting consumer behavior is crucial. We invite you to help us gain deeper insights into consumer preferences, trends, and decision-making processes. Join our challenge to develop innovative methods for interpreting and responding to evolving consumer behaviors.

What's in it for you?

A successful collaboration could mean forming a partnership or joint venture to co-develop and launch the idea to market. This is a global Challenge and M&S is willing to collaborate with both individuals and freelancers, and other industry participants, universities etc. M&S will have an internal review of all applications once the Challenge has closed. Successful applicants will be contacted at this point.