Shell Digitalisation

Innovation Challenge

This Challenge is currently inactive.
Please see our Challenges page to discover other Challenges your innovation/expertise could be applicable to.

Shell is searching for an application solution to help digitalise their current paper-based gift voucher process by enabling digitalisation, distribution and tracking of gift vouchers, collection of important customer data and reduction of costs.

Application Deadline
April 30th, 2021
Share this Challenge



In an increasingly mobile and connected world Shell aims to be at the forefront of change, setting the pace as industry leaders. To do this we will keep diversifying and innovating to deliver what our customers need, both today and into the future. 

The ‘Shell experience’ strives to treat every customer like a guest at Shell Service Stations and in the digital world. If we fall short of this promise, as well as addressing the root cause of the problem, we also want a quick and easy way of compensating customers. Historically, this has been via paper gift vouchers. We would like to modernise this process for today’s digital age.


Shell aim to explore potential opportunities to improve our current paper-based gift voucher process by implementing an application solution that enables us to digitalise, distribute and track gift vouchers, collect important customer data and reduce costs.

In order to achieve this, we have partnered with IBM and their innovation partner Whitespace to source the most innovative startups and SMEs to help digitalise this process and support Shell and it’s clients in achieving a high standard of customer service.

We are looking for an application solution that can be applied to the following use cases:

What's in it for you?

Shell and IBM will select a small number of stand-out teams to progress forward and work on the challenge. 

This Challenge offers opportunities for all applicants:


Challenge Entry Criteria 


Challenge Dates

17th March 2021 - Launch Date

30th April 2021 - Application Deadline

May 2021 - The selection process


Applications will close on 30th April 2021 at 11:59pm (GMT).

If you have any questions, please email [email protected].