Field of Expertise
Martech, Adtech, Performance Marketing, Analytics, E-commerce
Expertise
My passion and goal is to drive marketing efficiency and effectiveness at Reckitt, and to create a cleaner and healthier world for everyone. I leverage my extensive knowledge and skills in performance marketing, e-commerce, digital transformation, and new business development to deliver innovative and scalable solutions that enhance customer acquisition, retention, and loyalty. I also partner with Boston Consulting Group, third-party agencies, and big tech companies to deploy projects such as Google Marketing Platform, GA4, Server Side Tagging, Retail Media management, Creative Techstack, CRMInt, Meta CAPI, Optimization & Automation initiatives. I am proud to be part of Reckitt's vision and mission and to contribute to its success and growth.