Field of Expertise
Brand Analytics and Social Competitive Intelligence
Expertise
BrandTotal is a real-time competitive intelligence platform designed to give media, insights, and analytics teams full visibility into their competition’s social media strategy. With 90% of today's digital marketing hidden from view and fragmented across multiple channels, it can be challenging to understand how your brand marketing measures up to the competition. By applying advanced cybersecurity techniques and artificial intelligence, BrandTotal uncovers and analyzes competitors’ “dark” marketing efforts, illuminating their strategies and tactics. Many of the most recognizable consumer brands use our competitive marketing intelligence platform to discover marketing threats and opportunities in real-time.