Background
At Mondelēz International, our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way.
Challenge
To deliver a broad range of delicious, high-quality snacks and packaging that consumers can feel good about, we want to truly understand consumer preferences, behavior and habits.
KEY SUCCESS CRITERIA
- Initial reach is national USA population but should have ability to pivot to global reach – Europe, Latin America and Asia Pacific
- Scope of research is product / package testing, which involve assessment of concept and physical prototypes
- Provided research service should be end to end ie from consumer recruitment, product placement to report and insights
- It has to have at least one AI element
Additional comments on what we are looking for:
- Explanation on thinking behind the approach
- Key business case studies and examples, where possible, on how did it help the business to make fast smart informed business decision on product / package development (for innovation as well as core business)
POSSIBLE APPROACHES
We are interested in the deployment of Artificial Intelligence (AI) solutions to assist consumer product testing such as
- Text AI
- Visual AI – inc picture, video, facial recognition / coding
- Interactive AI
- Analytical AI
- Voice AI
Equally interested in fast (agile) and insightful ways to gather consumer feedback on product and package propositions:
- Qualitative approaches
- Quantitative approaches
- Hybrid of qual and quanti
- Any other
WHAT WE AREN'T INTERESTED IN
- Traditional consumer research approaches and techniques
- Solutions that are not fully developed
What's in it for you?
A successful collaboration could mean, for individuals, becoming part of the wider Mondelez group, while for organisations, forming a potential partnership with one of the world’s most iconic brands to co-develop and co-launch the idea to market.
These are global challenges and Mondelez are willing to collaborate with both individuals/freelancers and other industry participants/universities etc. and solutions can be at any stage of development.
If you have or are developing solutions, or if you have expertise in the above, please click "Apply" to submit your solution/expertise to the Network.