Background
We offer a broad range of delicious, high-quality snacks - from indulgent bites to wholesome bars. We want to make sure our range keeps satisfying the diverse needs of millions of consumers around the world. We are increasing our focus on well-being which involves a broader, more holistic approach - one that takes in people's emotional and functional needs. That's why we keep innovating, renovating and extending our range of snacks to satisfy consumers' current and changing well-being needs. We are keen to explore new ingredient technologies across different wellbeing dimensions that can contribute to the overall physical and mental health of our consumers.
Challenge
Key Success Criteria
- Ingredients that boost health credentials - Health (hard and/or soft) claims for metabolic markers, immunity, gut health, cognitive performance, edible beauty, etc.
- Ingredient technologies that enable the reduction of sodium, sugar, saturated fat
- Applicability to our mainstream product lines (e.g. biscuits, chocolate, chocobakery, gums & candies, and when possible, powdered beverages).
- Approved for use in markets around the world
- Preference for consumer recognised ingredients
- Preference for commercially available / ready to deploy solutions
- Ingredient solutions to help MDLZ achieve our sustainability goals, such as Net Zero carbon by 2050 (see: Snacking Made Right Report 2023)
What We Aren't Interested In
- Commercially available ingredients from large vendors.
- Treatment of specific disease states / medical conditions
What's in it for you?
These are global challenges and MDLZ is willing to collaborate with both individuals/freelancers and other industry participants/universities etc. At this stage, we would prefer ready or close to commercialize solutions, but early development could be discussed with a potential partner.
If you have or are developing solutions, or if you have expertise in the above, please click "Apply" to submit your solution/expertise to the Network.