Agriculture
Harvesta
Harvesta is an automated, machine learning-powered harvester that maximises crops we already grow, unlocking alternative protein and fibre to nourish a growing planet sustainably.
Field of Expertise
Sustainable Food Systems Storytelling
Brand Building
Mission-Led Marketing & Partnerships
Data-Informed, Purpose-First Marketing
Expertise
As Marketing Manager at UPP, I specialise in turning the science of upcycled brassicas into powerful brand stories that drive sustainable change. My expertise lies in blending creative strategy with deep product knowledge—translating broccoli stems and cauliflower leaves into compelling narratives that resonate with food innovators, manufacturers, and conscious consumers. From brand building and science-led storytelling to data-informed campaigns and mission-aligned partnerships, I bring UPP’s vision to life by positioning our fibre and protein ingredients as the future of food—nutrient-rich, waste-free, and full of possibility.